HONG KONG — From September 2 to 4, 2026, ASIA FRUIT LOGISTICA was grandly held in Hong Kong, China, bringing together over 700 fruit and vegetable companies from more than 40 countries and regions worldwide. As a leading force in China's fruit industry, JWM Group carried forward the spirit of "Forging Synergy, Pioneer a New Epoch”while renewing its commitment to Maximizing Your Value in the China Market. The company hosted its 2026 Global Partners Appreciation Gala Dinner, echoing the APEC consensus on open collaboration and shared prosperity, and joining hands with global partners to build a symbiotic, sustainable, and thriving future for the global fruit industry.
△JWM Group at the exhibition
Joy Beats in Fruits — Blooms with Value
JWM Group has long engaged in strategic cooperation with more than 10 APEC member economies, including New Zealand, Peru, and Chile, and maintains a market-leading position in China for imported fruit categories such as kiwifruit, cherries, durian, blueberries, coconut, table grapes, apples, and citrus. At this premier industry event, JWM Group embraced the creative concept of "Joy Beats in Fruits," bringing together its own brands such as Joyvio Fruit and TICOTICO, alongside global partner brands including Zespri, Driscoll's, and Rockit. The company designed an innovative, open-concept exhibition space that is globally oriented and highly shareable on social media, vividly showcasing its strength as a leading Chinese fruit enterprise in connecting the Asia-Pacific market and driving the long-term development of the global fruit value chain. The booth attracted numerous world-leading growers, brand owners, and channel partners for in-depth discussions, fostering meaningful industry exchanges that continue to expand the future of the global fruit industry.
△"Joy Beats in Fruits" Gathering of Global Fresh Fruits
During AFL, JWM Group, as a pioneering representative of China's fruit industry, was invited to speak at the ASIAFRUIT Congress. Konna Mu, General Manager of JWM Group's International Procurement Platform, joined industry experts in a panel discussion on "The Changing Trade Landscape in Asia." He shared JWM's leading practices in driving growth and transformation in Asia's fruit trade, powered by its forward-looking global vision, integrated supply chain capabilities, and digital intelligence-driven leadership.
△Mr. Konna Mu(far right), General Manager of JWM Group's International Procurement Platform
FORGE SYNERGY, PIONEER A NEW EPOCH
United in journey, shared in success. On the evening of September 3, JWM Group held its 2026 Global Partners Appreciation Gala Dinner, bringing together industry peers from around the world for a night of digital intelligence and fruit realm. The event featured an immersive AI-driven experience, interpreting the symphony of technology and art, and the resonance between the fruit industry and human culture. It vividly conveyed the group's philosophy of forging synergy and uniting wisdom to navigate a new epoch, while sincerely inviting global partners to join hands in building and sharing a sustainable global fruit value chain.
△Mr. Jason Zhang, Chairman and CEO of JWM Group
At the start of the dinner, Mr. Jason Zhang , Chairman and CEO of JWM Group, delivered a keynote speech, expressing sincere gratitude to all global partners. He reaffirmed JWM Group's firm commitment to joining hands with global partners, driving fruit industry upgrading through AI-powered innovation, building sustainable resilience across the global fruit value chain, and jointly maximizing value for the global fruit industry.
△Mr. Jason Te Brake, CEO of Zespri International Limited
△Ms. Cathy Burns, CEO of the International Fresh Produce Association
△Mr. Chris White, Managing Director of Fruitnet Media International
△Ms. Fanghua Zhao, Marketing Director of JWM Group, sharing marketing insights
△Dinner Toast
With APEC convening in the vibrant city of Shenzhen, the fragrance of fruits connects the global value chain. At this premier fruit industry event, JWM Group, embracing its renewed spirit of "Forging Synergy with United Wisdom," continued to deepen strategic partnerships grounded in co-creation, co-sharing, symbiosis, and mutual benefit. Committed to building a reliable and sustainable strategic alliance for the fruit industry, the company leveraged its global fresh fruit supply chain practices to deepen strategic cooperation among Asia-Pacific economies in the fruit sector. Together with global industry partners, JWM is dedicated to forging a new landscape of sustainable development for the fruit industry and embarking on a new journey toward maximizing value for all.
